Sponsorship Information
Festival Overview
What began as a friendly backyard barbeque contest in 2001, has evolved into one of the largest BBQ festivals in North Georgia. In 2012, the festival attracted an estimated 60,000 attendees.
The festival features a Kansas City Barbeque Society sanctioned BBQ competition, which is recognized as a Georgia Barbecue Championship contest; as well as a Backyard BBQ, Anything Butt and Peach Dessert Contest. Over $15,000 in cash and prizes will be awarded to contest winners.
Attendees enjoy live music, a family entertainment stage, a Kid Zone featuring inflatables, interactive games and other child-friendly activities, food and beverage vendors, and a street festival atmosphere of arts, crafts and general merchandise -- including a selection of sponsor booths with unique products and services that complement the festival and are of interest to attendees.
Sponsorship Application
Sponsor Benefits
The following sponsor benefits may be available, depending upon the level of involvement. Sponsorships can be structured individually to meet the specific needs of the sponsor and the festival.
- Booth space at the festival, with face-to-face exposure to ~ 60,000 attendees.
- Name or logo recognition in official festival news releases, TV commercials, and print ads.
- Name or logo on festival web site.
- Logo on festival banner(s).
- Logo on festival t-shirts.
- Logo on festival program.
- Name or logo on rack cards and table tent cards.
- Logo on signage at festival.
- Logo on digital billboards.
- Hospitality areas for sponsor staff with snacks and beverages.
On-Site Survey Results from 2012
What began as a friendly backyard barbeque contest in 2001, has evolved into one of the largest BBQ festivals in North Georgia. In 2012, the festival attracted an estimated 60,000 attendees.
The festival features a Kansas City Barbeque Society sanctioned BBQ competition, which is recognized as a Georgia Barbecue Championship contest; as well as a Backyard BBQ, Anything Butt and Peach Dessert Contest. Over $15,000 in cash and prizes will be awarded to contest winners.
Attendees enjoy live music, a family entertainment stage, a Kid Zone featuring inflatables, interactive games and other child-friendly activities, food and beverage vendors, and a street festival atmosphere of arts, crafts and general merchandise -- including a selection of sponsor booths with unique products and services that complement the festival and are of interest to attendees.
Sponsorship Application
Sponsor Benefits
The following sponsor benefits may be available, depending upon the level of involvement. Sponsorships can be structured individually to meet the specific needs of the sponsor and the festival.
- Booth space at the festival, with face-to-face exposure to ~ 60,000 attendees.
- Name or logo recognition in official festival news releases, TV commercials, and print ads.
- Name or logo on festival web site.
- Logo on festival banner(s).
- Logo on festival t-shirts.
- Logo on festival program.
- Name or logo on rack cards and table tent cards.
- Logo on signage at festival.
- Logo on digital billboards.
- Hospitality areas for sponsor staff with snacks and beverages.
On-Site Survey Results from 2012
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Destination Origin
Kennesaw - 36% Acworth & Marietta - 28% Other Georgia - 30% Outside Georgia - 6% Gender Female - 55% Male - 45% Age 18 & under - 13% 19-35 years - 31% 36-54 years - 42% 55 & over - 14% |
Annual Household Income
Under $25,000 - 12% $25,000 - $50,000 - 16% $50,000 - $100,000 - 40% Over $100,000 - 32% Perception of Festival Quality Rated Very Good/Excellent - 86% overall Rated Very Good/Excellent - 76% as compared to similar events Plan on attending in 2013 - 96% |
