Festival Overview
What began as a friendly backyard barbeque contest 12 years ago, has evolved into one of the largest BBQ festivals in North Georgia. The festival has been named one of the top 25 food festivals to attend nationwide by the Kansas City Barbeque Society, attracting 30,000 guests to Adams Park in Kennesaw, Georgia in 2011.

The festival features a Kansas City Barbeque Society sanctioned BBQ competition, which is recognized as a Georgia Barbecue Championship contest; as well as a Backyard BBQ, Anything Butt and Peach Dessert Contest. Over $15,000 in cash and prizes will be awarded to contest winners.

Attendees enjoy live musical performances, a family entertainment stage, a Kid Zone featuring amazing slides, inflatable bounces, interactive games and other child-friendly activities, delicious food and beverage vendors, and a street festival atmosphere of arts, crafts and general merchandise -- including a selection of sponsor booths with unique products and services that complement the festival and are of interest to attendees.

Sponsorship Application

Sponsor Benefits
The following sponsor benefits may be available, depending upon the level of involvement. Sponsorships can be structured individually to meet the specific needs of the sponsor and the festival.

1. Face-to-face exposure to as many as 40,000 festivalgoers.
2. On-site exhibit space, traditionally a 10' x 10' booth; however larger spaces may be available.
3. Promotional presence at a well-recognized, regional event.
4. Name/and or logo inclusion in printed materials, including flyers and an on-site printed map/program.
5. Name/and or logo inclusion in print advertising, including rack cards and table tent cards.
6. Name/and or logo inclusion on signage at festival.
7. Name/and or logo inclusion on digital billboard.
8. Inclusion in television commercials and/or radio advertisements.
9. Display signage and banners, produced by sponsor, for display in sponsor booth.
10. Rights to distribute promotional & sales materials on-site at booth location.
11. Hospitality area access for working sponsor staff to take breaks, relax and enjoy free snacks and beverages.
12. Limited parking access for working sponsor staff.
13. Assistance provided by festival staff during load-in and load-out.

On-Site Survey Results from 2011